[Posted by Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.] As we look into the CMO’s crystal ball for major marketing trends in 2013, one area that is gaining a lot of interest—and equally a lot of confusion—is the concept of “real-time marketing.” There’s a whole lexicon of associated terms, from “Next-Best-Action” and “Next-Best-Offer,” to [...]
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