Real-Time Interaction Management: 9 Alternatives to Pure Offers
[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] In a recent report entitled “Use Customer Analytics To Get Personal,” Forrester Research writes that the goal of effective personalization...
View ArticleDemystifying Real-Time Marketing: Webinar to Shed Light on Key Trend
[Posted by Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.] As we look into the CMO’s crystal ball for major marketing trends in 2013, one area that is gaining a lot of interest—and...
View ArticleExploring Different Technologies and How They Relate to Campaign Management
[Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] Campaign management software has expanded far beyond its early roots of providing a visual interface to simplify complex list...
View ArticleIn A Minute: Demystifying Real-Time Marketing
[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] This past month, Rob Brosnan, Senior Analyst at Forrester Research, Inc., joined us for a webinar aimed at demystifying real-time...
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